Who needs brand names? Now Amazon makes the stuff it sells

If you search for dog food on Amazon, you’ll probably find a bag with a picture of a woman perched on an ocean cliff patting a fluffy, golden dog.

It looks like any of the thousands of dog food choices on the site. But the ordinary packaging and description mask a significant development. That brand is called Wag, and it’s made by Amazon itself.
With its launch in May, Amazon charged into the pet food market.

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