Google tried to beat Facebook and all it got was Facebook’s headache

(CNN)Google desperately wanted to copy Facebook’s success on social media. Instead it may be left with a version of one of Facebook’s biggest failures.

In 2011, as Facebook was rapidly approaching the one-billion-active-user milestone, Google made a last-ditch effort to beat back its online rival with the launch of a rival social network called Google+. The service unmistakably resembled Facebook, though with some novel additions, including more customized sharing options and group video chats.
Seven years later, Google+ the also-ran social network that Google was never willing to let die is finally being moved to the company’s trash folder, joining previously abandoned social products like Google Reader, Wave, Buzz and Orkut.

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