Apple’s new TV looks a lot like the old TV

(CNN)From afar — that is, through the distance of live streaming — Apple’s eagerly awaited announcement about its TV production plans were the least interesting aspect of a multi-pronged presentation Monday, designed to bring the company’s unique brand of innovation (its “iTouch,” as it were) to various product sectors.

Apple dealt with distribution of news and magazines, a new credit card and gaming before it got down to the business of Hollywood, where the prevailing message appeared to be, “We come in peace. Plus, look at all these celebrities!”
The main problem is that while all of the previous flourishes felt evolutionary — like next-generation applications in each of those areas — the model for program distribution and original production basically came across as Apple’s addition to what everyone else is trying to do.

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