Netflix leans on India for its latest push into Asia
|New Delhi (CNN Business)Netflix’s big push into Asia just got a whole lot bigger, and India is at the heart of it.
The online streaming giant announced nine new Indian originals — eight movies and one television series — on Friday, as part of a wider expansion into original content from Asia. India accounts for more than half of 17 new originals, which also include series from Thailand, Taiwan, Japan and South Korea.
Netflix is banking on Asia for its next wave of growth, and hopes that more local content will further boost its global user base of 137 million.