How New England Patriots had a ‘monumental’ year in China
(CNN)With the man regarded as the greatest quarterback in history among its ranks and having secured a record-equaling sixth Super Bowl this year, it is perhaps little wonder that the New England Patriots is the most popular NFL team in China — in terms of social media followers at least.
According to Mailman, a social media agency based in Shanghai which has been working closely with the Patriots, the franchise has enjoyed a “monumental” year in the world’s most populous nation, becoming the first NFL team to hit 500,000 followers on Weibo (a platform similar to Twitter which has around 300 million monthly active users).
At its current rate, the Patriots’ social growth is quicker than European soccer giants Manchester United and Barcelona as well as the majority of NBA clubs — although most of those teams have long had an established social media presence in China giving them less space in which to grow now.
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