What US fast food brands do to please Chinese diners
Hong Kong (CNN Business)America’s fast food giants are having to work harder to win over diners in China.
With more than 1.3 billion people, the country has driven sales at the likes of McDonald’s (MCD) and KFC in recent years. The Chinese fast food industry is now worth $131 billion a year, according to research firm Euromonitor.
But things are getting tougher as the world’s second biggest economy slows and diners demand more. The response has been glitzier restaurants, bigger menus — and some pretty weird food.
Related Posts
About The Author
